How can you attract the next generation in renters of multifamily housing? Gen Zs are the first generation of tech gadgets, social networks and true digital natives, since they were toddlers. They are now graduating from college, started their careers, and happily living in apartment communities.
“The only generation to record an increase in renting activity in the past year, up by 21%, Gen Z is playing a big role in the urban revival, bringing to the front lines of development these Zoomer cities. Currently representing over a quarter of lease applications nationwide, Gen Z renters are swarming large urban hubs that promise job opportunities, bringing new life into cities that were once considered doomed due to the pandemic.” Rent Cafe
Maximize your multifamily communities appeal
Focus on Sustainability
This generation feels sustainability is very important. They have come to expect a property to have LED lighting, smart thermostats, energy efficient windows, appliances and doors, electric vehicle charging stations, renewable energy, and zero or low VOC construction materials.
Outdoor space
Outdoor spaces where this new generation can take their gadgets and devices outside with their friends is high on their amenity lists. This includes patios, balconies, decks, and garden areas.
Updated design
This demographic is also looking for a modern, updated design. This can include hardwood flooring, updated countertops in the kitchen and bathroom, new fixtures, and fresh paint.
Coworking area
Many in this generation are working remotely. Having a dedicated area for cowering will definitely boost interest. Desks, good lighting, comfortable chairs, coffee bar, and printers.
Package room
Online shopping is the normal for Gen Zs, from tech devices to clothing and groceries. A reliable, secure, package management area, where deliveries can be dropped off and picked up, is very important.
Partnering with the right construction group will not only keep your construction costs low while achieving a beautiful architectural design, they will ensure your project is a great success by displaying quality traits such as preparedness, flexibility and awareness.
SWET Construction Group is a full service company who understands the big picture and well as the small details. We have the experience and knowledge to handle large multi-family construction to a more modest dimensions. We take pride in our professionalism and innovative approach, we are known for our quick turn around on projects and being cost efficient.