Over 44 million households in America rent multifamily housing, this number continues to grow. Most tenants in our economy don’t intend to move, they consider themselves “forever renters”. They enjoy the flexibility and freedom renting has to offer.
Property Management breaks down the demographics for us:
69% of millennial renters indicated they will always rent because they cannot afford to buy a home
40% of millennial renters indicate they will always rent because they enjoy flexibility
37% of millennial renters indicate they will always rend because they don’t want maintenance and other expenses associated with owning a home.
28% of millennial renters indicate they will always rent because owning a home is financially risky
Only 25% of millennial renters will be able to afford a 10% down payment on a new median priced home in the next 5 years. Without student loan obligations, this number would increase to between 38% and 50% depending on the region.
In 2019, 12.3% of millennial renters nationwide plan to always rent, compared to 10.7% a year ago.
Retaining tenants is key
Retaining these “forever renters” is the key to high return on your investment. As rents continue to rise, these renters have come to expect some type of return. This doesn’t necessarily mean adding the latest amenities, but updating existing ones. In fact, it is one of the biggest complaint among millennial renters, amenities have become outdate or fallen into disrepair.
Tenant Retention Strategies
Building a community is important. Common areas and the swimming pool are a big draw here in Central Florida. It is important to keep them updated and stand out. Look at it from the renters point of view. A busy pool with plenty of people having a good time is much more attractive than just the necessities.
Simply elevating the pool area with seating and tables that create a tropical retreat or upscale resort. In pool seating and grottos, games on a grassy area, grills, build on the community.